Artikel van de NYT over het gebruik van influencers:
Last month, Carlos Eduardo Espina, a progressive influencer, revealed a surprising endorsement to his 14.5 million followers on TikTok: He would support Tom Steyer, the billionaire running for California governor as a Democrat.
“I really believe Tom Steyer is different,” Mr. Espina said in a speech that he posted on social media. “He could be traveling around the world or doing whatever he wants, but he wants to serve the people of this state.”
Unmentioned in Mr. Espina’s post: Mr. Steyer’s campaign was paying him $100,000 to help win the election.
Geen zorgen, de Republikeinen zijn er net zo goed in:
Some of the payments to influencers, and in particular to marketing firms that specialize in political social media, are disclosed in public records. One of those firms, Creator Grid, has received almost $875,000 from the Republican National Committee and the National Republican Congressional Committee since late 2023, including a payment of $35,840 in February. On its website, Creator Grid says it “connects Republican candidates with the internet’s most powerful conservative influencers.”
De eufemistische omschrijving voor zulke campagnes:
The $100,000 fee, buried in campaign finance records, is described as a payment for “strategic advice and campaign surrogacy.”
Bron:
The New York Times (deelartikel).
En de FTC? Die
meldt het volgende voor influencers:
Do the FTC Endorsement Guides apply to political advertisements?
The FTC doesn’t have jurisdiction over political advertisements.
Je moet het dus melden. Tenzij het politiek gemotiveerd is. Of zoals de FTC van Brendan Carr schrijft: dat is gewoon "common-sense".
Dat zit wel Schnorr.
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