NVIDIA has recently held the “CUDA Center of Excellence Award Ceremony and CUDA Future Star Award Ceremony” in Beijing, China, and the company’s CEO Jen-Hsun Huang said at the event that they had a totally different marketing strategy from Intel when asked why NVIDIA doesn’t adopt the advertising method like Intel’s well-known “Intel Inside”.
“‘Intel inside’ is a lot of money. When people say ‘Intel inside’, there is a picture of a big cannon with lots of money inside - ‘bang’, money comes out, and ‘bang’, money comes out. It’s called a money cannon. Of course Intel is a giant company with a lot of power, so they have a lot of money to put in the money cannon.”
NVIDIA’s strategy, however, “is to take all of that money and put them in R&D. NVIDIA’s R&D project is increasing every year, and NVIDIA’s R&D project is the highest dedicated to one thing in the world - visual computing, parallel computing. We invest more in visual computing and parallel computing than anybody else in the world, and that’s why we’re able to invent technologies like CUDA. It’s not easy to invent something like CUDA, and it’s not inexpensive, so our focus is to take all the resources we have and to be dedicated to fundamental investments in the R&D and fundamental investments of technology - that’s our first primary focus.”
“Of course by building great products, experience and benefits to the user, it’s so delightful that everyone in the computing market in China knows GeForce and NVIDIA. No marketing, no advertisement, no money cannon… We believe if we build products that deliver our promise of greatest experiences, and we do it over and over and over and over and over again, over the course of many years, the consumers will come to trust us, and the consumers will come to love our products. That’s our strategy.”
I guess most of you have been kind of tired of such oral fights, and I always believe that, the best weapon to win is delivering products of best cost performance, instead of having a glib tongue.
@ jouw: Ik zie dat je wat wil zeggen, dus gooi het er maar uit.