Cory responds: I can't agree more with Matt and Fran on one point in particular: spend that marketing budget, Nintendo! The company obviously can't rely on brand name recognition alone to sell Metroid Prime a million times over, because, as everyone has said, it's just too niche. And it's been so long since the last Metroid title, that even the hardcore Metroid fans are starting to forget what Samus is all about. There's really no other way around it -- it's time to hit the airwaves, Nintendo!
And, as cool as gimmicky events can be, please don't dress up some poor college student in a big fluffy Samus suit and drive her across the country in the "Primemobile" with GCNs strapped to her hips. That kind of marketing is always fun and creative, but it just doesn't reach the scale and type of audience that this title yearns for.
If I could offer one piece of advice to those sitting around the Metroid marketing table, it would be this: movie trailers! Combine the best of the ad footage ideas given by Peer, Matt, Craig, and Fran, and do what you did with the AWESOME
Majora's Mask movie trailer. Could you imagine a Metroid Prime trailer of this style running before a Friday night flick? Opening night movie crowds are target-rich environments for future Metroid gamers -- like Matt said, the type that are looking for a good excuse to buy a GameCube. Put together a quick, 30-second trailer that's packed with so much dark, eerie, ass-kicking Metroid style that people stand up and applaud.
Send them running from the theatre to their local game store to get their names on the preorder list.
Be bold. Don't be clever. Be aggressive. Don't hold back -- Nintendo can't afford to be conservative at this point in the game. The significance of a successful Metroid Prime launch goes far beyond just the financial success of one deserving Nintendo title. Nintendo's image has finally reached a breaking point in the mind of gamers -- the unjust "kiddy" mentality has recently spread to epic proportions throughout the gaming community. Metroid represents the climactic battle in Nintendo's war for widespread popularity with the older gamers. If it does something risky, something hardcore, and even something flat-out badass, then perhaps our favorite gaming company will have some long-term hope for turning the tide in the years to come.
Matt responds: Good tip, Cory. A rocking movie teaser campaign would be sweet.
Another area where Nintendo has really been lacking is in retailers. I think that it could and should turn over a new leaf with Metroid Prime and the Platinum Edition GameCube.
For example, the GameCube kiosks. Have you seen these things? They are craptacular. They're these small, stupid, toyish kiosks with terrible televisions and sound that retailers like Electronics Boutique tuck in the backs of their stores. When the Star Fox Adventures demo came out I went to EB to see if it would draw attention and nobody cared; the kiosk sat, dusty and all, in the back of the store. The volume was so low on the game that I couldn't even hear it. The screen was washed out. What the hell kind of demonstration is that? It's as if Nintendo doesn't want to be taken seriously.
It needs to shell out some cash and give Metroid Prime a proper promotion. Release a single-level demo -- the one from E3 2002 even, and put it in new kiosks with progressive scan televisions and booming sound. The bigger the screen the better. Encourage retailers to turn it up. Get the attention of gamers. Also, I'd tie the game into the Platinum system as much as humanly possible. All Metroid kiosks should come equipped with the silvery console. It just looks cooler.
Get Samus POP displays out there -- now! Don't wait. Build hype. Get people to know the game. I guarantee you retailers will put those POPs up the same minute they get them in and then gamers will start to ask about Prime, to wonder what it's all about. Then follow with the new and improved Kiosks.
Cory responds: And to take Matt's playable kiosk idea one step further, why not do something that gamers have been begging Nintendo for since day one?
Playable demo disks!
A playable version of Metroid Prime delivered in the mail to gamers across the country would be the perfect capstone to the awesome marketing campaign that we've described above. And I'm not talking about just sending it out to Nintendo Power subscribers -- we all know that those guys are already on the preorder list.
Package the demo disk along with other things:
+ Sent out to IGN, EGM, GamePro, and other subscribers.
+ Sitting on retail counters, free for the taking!
+ Packaged with upcoming Nintendo titles, such as Star Fox Adventures!
+ Other creative outlets, such as cereal boxes, night clubs, or schools.
Even if it's the same E3 2002 demo we played this past May, put a taste of Metroid in their mouths and make gamers start frothing and foaming for more. These discs would get passed around from friend to friend, shown off at parties, mailed to relatives -- it would be huge for Nintendo.
It would be perhaps the smartest marketing move Nintendo could make to build the Metroid hype. We all know that nothing builds hype faster than word of mouth, and nothing would get gamers more excited to talk about Metroid Prime faster than having played the killer title for themselves. Now all Nintendo has to do is just step up to the plate and spend that marketing budget!
Craig responds: And get that E3 demo of the GBA Metroid Fusion sitting right next to that GameCube kiosk. You don't have to give away the connection...but folks seeing the new, old-school style Metroid sitting there, ready to play, hoo man. Bait that hook and reel them in.
Fran responds: Continuing on those thoughts, I think you may be going a bit overboard with progressive scan kiosks, Matt. It's hard enough for electronics stores to get demo progressive scan units, let alone thousands of GameStops and Electronic Boutiques across the country. But, beside that point, you are absolutely right. The GameCube kiosks are very, very poor. Talk about an afterthought, huh? Maybe Nintendo just hasn't any faith in letting gamers have the hands-on experience. Seems kind of backwards to its philosophy that if it has good games it will sell systems, though.
Oh, and speaking of the Platinum GameCube, if Nintendo is going to do any marketing of the console this year, I think that the silver colored edition should be pushed hard. Even if it is limited, it looks very cool. It's that edgy look they need to get across to consumers. Metroid, Star Fox, and anything specifically not targeted towards the younger audience should use the black and silver consoles in the commercial.
As for movie trailers, that was next on my agenda. Cory read my mind. The Legend of Zelda: Ocarina of Time trailer was genius. Nintendo used music that tugged at the strings of every gamers heart, and packed in footage of some of the coolest parts of the game. Nintendo absolutely, without a shadow of a doubt, needs to get into movie theatres in a big way this holiday season. The second year of a console's life is one of its most important. Like we're all saying, there's no room to sit back and gamble on Metroids or GameCube's success this holiday season. Going overboard is not going to hurt. If anything, it will have the competition choking to catch a breath.
There are also a few very good opportunities to capture the attention of could-be Metroid Prime fans. The Core and Solaris have familiar sci-fi themes. Following I'll list the short descriptions of the films:
+
The Core: "When Earth's core starts to change and threatens to stop the planet from revolving, a band of NASA "terranauts" is formed to pilot an experimental deep-earth ship to try to fix it by setting off a nuclear detonation."
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Solaris: "Directed by Steven Soderbergh. After the mysterious demise of one of three scientists on a space station above an ocean planet, the replacement arrives to find the other two cold and secretive, along with visions of his dead wife."
Okay, so Solaris's theme really isn't quite as familiar as The Core's, but it's going to be an awesome sci-fi space movie, I'm sure. The point is, along with getting gutsy and spending a ton of money to get a trailer before Lord of the Rings: Two Towers, those two movies would be nice candidates too -- both for doing trailers and also promotions of some kind. I could see radio stations across the country giving out free silver GameCubes, Metroid Prime, and tickets to Solaris. How cool of a prize package would that be?
Finally, I do think that there is some amount of room available for witty or clever ads. But they'd have to be handled real delicately. For example, I was thinking that one of the coolest things about Metroid Prime is that Samus Aran is easily one of the sexiest female lead characters ever. She's this mysterious, green-haired or blonde-haired girl that wears, like, cloth bikinis under her ultra cool space suit. Behind that visor, she's a whole lot of woman. ...Okay, yes, I know she's not real. But, let's face it, Lara Croft is popular for a reason. Nintendo could do cool little magazine ads in Maxim and Playboy. Maybe something that revolves around "Size S," and have the logo instead. It's not like they have to ruin it and show Samus, but they could show her legs and space suit behind the drape of a dressing room. Or maybe just have her suit hanging somewhere on the "Size S" rack. I don't have a detailed idea of this, but the point I wanted to make is that there is room for some amount of cleverness if Nintendo wants to be. They just have to be careful not to stray too far from being serious.
, kan wel wachten tot helft sep, maar wie weet stellen ze hem weer uit 
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net mooi voor alle toptitels. 
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dit kreeg ik net na alle cookies te hebben verwijdert:
anders geef effe de naam van de cookie.
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Link gaat winnen denk ik. Ga zelf voorlopig voor Mario 
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