MACROMEDIA INTRODUCES DREAMWEAVER MX
Provides single integrated environment for building websites and Internet
applications for all major web technologies
San Francisco - April 29, 2002 - Macromedia, Inc. (Nasdaq: MACR) today
announced Macromedia Dreamweaver MX, a revolutionary product that enables
developers to both design and code the full spectrum of solutions from
websites to Internet applications, without compromising the market-
leading product's approachability for simple HTML users. Dreamweaver MX
combines the renowned visual layout tools of Dreamweaver, the rapid web
application development features of Macromedia Dreamweaver UltraDev, and
the extensive code editing support of Macromedia HomeSite, into one
approachable and powerful development environment. Dreamweaver MX
provides a complete, open solution for today's web technologies and
standards, including accessibility and web services. A preview release of
Dreamweaver MX is immediately available for download at
www.macromedia.com/go/dmxdl/.
"Dreamweaver has long been known as the standard in visual authoring and
now, with Dreamweaver MX, we are extending its leadership to powerful
coding and application development," said Kevin Lynch, chief software
architect, Macromedia. "Dreamweaver MX offers increased ease-of-use and
productivity through strong cross-product integration across the MX
family including ColdFusion MX; great support for the Microsoft .NET
Framework and Java technology; and continued leading support for industry
standards such as XHTML. It is the natural choice for web professionals."
Macromedia Dreamweaver MX is part of the new MX product family, including
Macromedia Flash MX, Macromedia ColdFusion MX (see separate release), and
Macromedia Fireworks MX (see separate release). Macromedia MX products
deliver rich Internet applications across leading platforms and devices.
The new tools share a consistent workspace and increased support for
accessibility and usability. Macromedia Studio MX (see separate release)
includes Macromedia Dreamweaver MX, Macromedia Flash MX, Macromedia
FreeHand 10, Macromedia Fireworks MX, and a developer edition of
Macromedia ColdFusion MX.
Since its debut in December 1997, Macromedia Dreamweaver has become the
industry standard for professional web development. Dreamweaver currently
holds approximately 80 percent of the professional web development tool
market, according to NPD Intelect's February 2002 retail sales report,
and more than 2.4 million web professionals rely on Dreamweaver products
for web development. Due to its extensible nature, Macromedia Dreamweaver
MX has already been embraced by industry leaders (see quote sheet).
"Macromedia Dreamweaver MX provides an approachable and productive
environment for users ranging from beginning web authors to experienced
application developers," said Kathy Quirk, senior analyst, Hurwitz Group.
"The Dreamweaver environment's support for multiple server models and
XML, combined with its open architecture foundation, enables Dreamweaver
to integrate with leading solutions and technologies."
Dreamweaver MX combines ease and power in one integrated development
environment for ColdFusion, HTML, XHTML, ASP, Microsoft ASP.NET, JSP, and
PHP websites. The product enables complete control over code and design
with precision layout tools and high-powered coding features like code
hints, tag editors, extensible color coding, tag choosers, snippets, and
code validation. The new integrated workspace, shared with Macromedia
Flash MX and Fireworks MX, includes tabbed document windows, dockable
panel groups, customizable toolbars, and integrated file browsing. Also,
for the first time, Dreamweaver includes professional-quality, pre-built
layouts and code, including site structures, forms, accessible templates,
and JavaScript functions for client-side interactivity.
Dreamweaver MX unlocks the benefits of emerging standards and new web
technologies with support for XML, web services, and extensive
accessibility compliance to retrofit existing sites and build next-
generation applications. Dreamweaver MX offers complete support for
ColdFusion MX features including enhanced code editing and development
capabilities, integrated debugging, and powerful visual layout and
prototyping. The comprehensive integration between ColdFusion MX and
Dreamweaver MX offers developers unprecedented productivity in building
ColdFusion applications.
"FOXSports needs to constantly ensure our online content is as compelling
as our television content, so we're always using the latest technologies
to deliver a great user experience," said Adam Bain, vice president of
production and development, FOXSports.com. "Dreamweaver MX, with new
features such as support for secure FTP integration and code snippets,
has not only made developing our web content and applications easier, but
several other tools we used to require as part of our production process
just aren't required anymore."
Dreamweaver MX is "Designed for Windows XP" and "Built for Mac OS X." For
details of new features in Dreamweaver MX, visit
www.macromedia.com/go/dmxnew/.
PRICING AND AVAILABILITY
Macromedia Dreamweaver MX, priced at $399, is expected to ship in May.
Upgrades from previous versions of Dreamweaver, Dreamweaver UltraDev, and
ColdFusion Studio are $199. Dreamweaver MX is also included as part of
Macromedia Studio MX, also expected to ship in May. Dreamweaver MX will
be available in English in May, with Chinese, French, German, Italian,
Japanese, Korean, Portuguese, Spanish, and Swedish available at a later
date. Macromedia MX seminars will be held throughout North America, check
www.macromedia.com/go/q103prseminar for more information.
With the introduction of Dreamweaver MX, Macromedia will no longer
develop or sell Dreamweaver UltraDev or ColdFusion Studio as separate
products. HomeSite+, a separate application included with Dreamweaver MX,
has the combined functionality of ColdFusion Studio 5 and HomeSite 5.
HomeSite 5 will continue to be available for standalone sale.
ABOUT MACROMEDIA
Macromedia (
www.macromedia.com) empowers millions of designers and
developers to create effective user experiences across the widest array
of platforms and devices. Through an open, integrated family of client,
tool, and server technologies, Macromedia is driving a new generation of
rich Internet applications that will radically improve the Internet
experience.
INDUSTRY LEADERS PRAISE DREAMWEAVER MX
The following industry leaders are praising the productivity and
extensibility of Dreamweaver MX:
Borland
"Dreamweaver was our obvious choice as the best HTML/JSP editing package,
offering developers a powerful new tool to build Internet applications.
Borland Enterprise Studio for Java brings the innovative features of
Dreamweaver MX together with industry-leading products for developing
applications that leverage the Java platform."
- Tony de la Lama, vice president and general manager, Java Solutions,
Borland
IBM
"IBM is pleased to work with Macromedia to provide developers with the
ability to use Dreamweaver MX to build applications for deployment on IBM
WebSphere Application Servers. The planned integration between
Dreamweaver MX and IBM's WebSphere Studio development environment via
Eclipse, an open-source development platform, will provide developers
with a great opportunity to use Dreamweaver MX with other IBM and third
party tools to create Internet applications for WebSphere Application
Servers."
- Bill Reedy, vice president of business development, IBM WebSphere
Intel
"Dreamweaver MX has been optimized to take advantage of the inherent
processing power of the Intel® Pentium® 4 processor. The new Dreamweaver
MX from Macromedia running on the Pentium 4 processor gives web
developers the performance they need to quickly build powerful Internet
applications."
- David Brown, director of Intel's platform enabling group, Intel
Interwoven
"Macromedia is taking Dreamweaver and all their content development tools
to an entirely new level with the MX release. Interwoven is pleased to
work with Macromedia to ensure that our enterprise content management
solutions can leverage the enhanced capabilities of the Macromedia MX
product family and provide market-leading solutions for our common
customers."
- Chris Cummings, director, solutions marketing, Interwoven
Liberate
"Liberate is the foundation for interactive television. We have worked
closely with Macromedia Dreamweaver to create iTV extensions for the
Liberate TV platform -- simplifying the creation of HTML content for our
developers."
- Emmy Huang, product and solutions marketing manager, Liberate
Microsoft
"We're very excited about Dreamweaver MX's support for Microsoft ASP.NET.
Dreamweaver MX takes advantage of the advanced features of ASP.NET to
make web developers more productive. The design time features, such as
the clear representation of what ASP.NET pages will look like at runtime,
code hinting, and code completion, are sure to please many developers."
- Mark Anders, product unit manager, .NET Framework
Oracle
"Oracle9i Application Server is 100 percent standards compliant and one
of the industry's most productive application servers for developing
Internet applications. Dreamweaver, with support for Oracle9iAS, allows
web designers to more quickly build and deploy dynamic J2EE based web
applications, enabling faster time to market for their applications."
- Thomas Kurian, senior vice president, Oracle9iAS, Oracle
PayPal
"PayPal is a leading online payment service and we want to ensure
developers can create content and applications that flawlessly integrate
with our service while providing the best possible user experience.
Dreamweaver MX is a leading solution for creating Internet applications
and robust websites, and PayPal makes it easy for Macromedia web
developers and designers to add robust eCommerce functionality to
Dreamweaver MX."
- Dave McClure, director, PayPal Developer Network
Sun
"Macromedia Dreamweaver MX hooks directly into the J2EE platform to
enable JSP-based web applications to be easily built and deployed. Sun
and Macromedia are working together to better the online user
experience."
- Chris Hogan, senior director, Java strategy and product marketing, Sun
Microsystems, Inc.
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