News: Independent brands Gates' baby X-flop
An article in yesterday's Independent newspaper labelled Microsoft's cumbersome Xbox a huge flop. Read the full article here.
Microsoft's Xbox games console is thought to have flopped around the world, with sales a poor second to its arch-rival, Sony's Playstation 2.
Analysts expect the sales slump will force a cut in the Xbox price which at £299 in the UK is £100 higher than Playstation 2 within the next couple of months.
But John Riccitiello, president of Electronic Arts, one of the biggest games companies in the world, was less generous: "Microsoft has had its teeth kicked in, in both Europe and Japan," he told Bloomberg financial news service.
Reports from Europe, Japan and the US all suggest the Xbox, launched with a huge marketing push last month, has so far failed to capture the imagination of the gaming public. Even Microsoft itself, while claiming there is "strong demand" in Europe, admitted there have been no stock shortages which would be expected if there were feverish buying of the consoles. Microsoft claimed that was because its European factory in Poland can ship new consoles within three days of demand.
The Xbox is Microsoft's first move into the fiercely contested games hardware market, where Sony reigns supreme. It is initially expected to lose billions of pounds on subsidies for the console to pay for its manufacture and marketing, and to encourage games companies to write games for it.
A report by Takashi Oya, an analyst at Deutsche Bank, said: "While Xbox had been projected to struggle because of inadequate software and poor brand recognition, the setback is worse than imagined."
Great news to those planning to buy a GameCube -but this report comes as a crashing blow to those who have already shelled out for a £299 Xbox. There are even stories of Microsoft now planning to cut the price of the X-flop just two weeks after the European launch in order to gain sales. Oh Microsoft, will you ever learn?
---
iemand enig idee of dit echt zal gebeuren? een enorme pricedrop zou wel cool zijn, ik wil wel een xdoos om gp4 op te draaien ofzo. leuk voor erbij, in de badkamer ofzo
hehe
An article in yesterday's Independent newspaper labelled Microsoft's cumbersome Xbox a huge flop. Read the full article here.
Microsoft's Xbox games console is thought to have flopped around the world, with sales a poor second to its arch-rival, Sony's Playstation 2.
Analysts expect the sales slump will force a cut in the Xbox price which at £299 in the UK is £100 higher than Playstation 2 within the next couple of months.
But John Riccitiello, president of Electronic Arts, one of the biggest games companies in the world, was less generous: "Microsoft has had its teeth kicked in, in both Europe and Japan," he told Bloomberg financial news service.
Reports from Europe, Japan and the US all suggest the Xbox, launched with a huge marketing push last month, has so far failed to capture the imagination of the gaming public. Even Microsoft itself, while claiming there is "strong demand" in Europe, admitted there have been no stock shortages which would be expected if there were feverish buying of the consoles. Microsoft claimed that was because its European factory in Poland can ship new consoles within three days of demand.
The Xbox is Microsoft's first move into the fiercely contested games hardware market, where Sony reigns supreme. It is initially expected to lose billions of pounds on subsidies for the console to pay for its manufacture and marketing, and to encourage games companies to write games for it.
A report by Takashi Oya, an analyst at Deutsche Bank, said: "While Xbox had been projected to struggle because of inadequate software and poor brand recognition, the setback is worse than imagined."
Great news to those planning to buy a GameCube -but this report comes as a crashing blow to those who have already shelled out for a £299 Xbox. There are even stories of Microsoft now planning to cut the price of the X-flop just two weeks after the European launch in order to gain sales. Oh Microsoft, will you ever learn?
---
iemand enig idee of dit echt zal gebeuren? een enorme pricedrop zou wel cool zijn, ik wil wel een xdoos om gp4 op te draaien ofzo. leuk voor erbij, in de badkamer ofzo
hehe
:strip_icc():strip_exif()/u/13896/crop5dbbed904a73d_cropped.jpeg?f=community)
:strip_exif()/u/14826/GoT_logo.gif?f=community){kind=logo}
:strip_exif()/u/26440/blacksmith.gif?f=community)
:strip_exif()/u/3981/icon.gif?f=community){kind=icon}
Lekker onafhankelijk verhaal trouwens als ze het al de X-flop noemen als hij nog maar 3 weken uit is. 
Ik ben er iig blij mee en daar gaat het om :strip_exif()/u/5848/Kay-010-copy.gif?f=community)
:strip_icc():strip_exif()/u/9450/avater.jpg?f=community)
:strip_icc():strip_exif()/u/40447/crop64d49c15ee865_cropped.jpg?f=community)
:strip_exif()/u/25264/momentum.gif?f=community)
