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AMD's growth through this period was fueled by an increasingly competitive product offering, continued development of the manufacturing and process technologies necessary for high-volume manufacturing, and strengthened relationships with strategic partners. Relationships with infrastructure, software, technology, and OEM partners were critical during this time period, enabling AMD to help lead the industry towards innovative new platforms and products that hailed the return of competition to the marketplace.
In 1995, executives from AMD and NexGen first met and discussed a common dream: to create a family of microprocessors that would return competition to the marketplace. These meetings led to AMD acquiring NexGen in 1996, and the AMD-K6® processor was born. The AMD-K6 processor lived up to these lofty goals, and served as the bridge AMD required to deliver its next-generation AMD Athlon processor family that would ultimately signal the companys transcendence.
The introduction of the AMD Athlon processor in 1999 marked the culmination of AMDs goal to design and produce an industry-leading, proprietary, Microsoft Windows-compatible processor. For the first time, AMD was offering an industry-leading processor that used chipsets and motherboards optimized specifically for AMDs processors. The AMD Athlon processor would continue to deliver many firsts for the company and the industry, including the first processor to reach the historic 1Ghz (1000MHz) mark, becoming one of the most celebrated processor products in the history of the industry. The AMD Athlon processor and AMD Athlon-processor based systems have received more than 100 prestigious awards from independent publications and organizations all over the world.
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http://www.amd.com/us-en/Processors/ProductInformation/0,,30_118_1260_1272,00.html