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Sony hielp Microsoft zonder het te weten

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Een aantal IBM engineers heeft een boek geschreven over de ontwikkeling van de CPU's van de Xbox 360 en PS3. De statements en beweringen in het boek zijn schokkend!
In "The Race for a New Game Machine," he and his co-worker Mickie Phipps tell the story of the whole effort to build the Cell. They also describe how the project went off the rails, ending up with IBM engineers creating the processing chips for two rival videogame consoles and, along the way, delivering to Sony Corp. one of its greatest business failures.
When the companies entered into their partnership in 2001, Sony, Toshiba and IBM committed themselves to spending $400 million over five years to design the Cell, not counting the millions of dollars it would take to build two production facilities for making the chip itself. IBM provided the bulk of the manpower, with the design team headquartered at its Austin, Texas, offices. Sony and Toshiba sent teams of engineers to Austin to live and work with their partners in an effort to have the Cell ready for the Playstation 3's target launch, Christmas 2005.

But a funny thing happened along the way: A new "partner" entered the picture. In late 2002, Microsoft approached IBM about making the chip for Microsoft's rival game console, the (as yet unnamed) Xbox 360. In 2003, IBM's Adam Bennett showed Microsoft specs for the still-in-development Cell core. Microsoft was interested and contracted with IBM for their own chip, to be built around the core that IBM was still building with Sony.

All three of the original partners had agreed that IBM would eventually sell the Cell to other clients. But it does not seem to have occurred to Sony that IBM would sell key parts of the Cell before it was complete and to Sony's primary videogame-console competitor. The result was that Sony's R&D money was spent creating a component for Microsoft to use against it.

Mr. Shippy and Ms. Phipps detail the resulting absurdity: IBM employees hiding their work from Sony and Toshiba engineers in the cubicles next to them; the Xbox chip being tested a few floors above the Cell design teams. Mr. Shippy says that he felt "contaminated" as he sat down with the Microsoft engineers, helping them to sketch out their architectural requirements with lessons learned from his earlier work on Playstation.

The deal only got worse for Sony. Both designs were delivered on time to IBM's manufacturing division, but there was a problem with the first chip run. Microsoft had had the foresight to order backup manufacturing capacity from a third party. Sony did not and had to wait another six weeks to get their first chips. So Microsoft actually got the chip that Sony helped design before Sony did. In the end, Microsoft's Xbox 360 hit its target launch in November 2005, becoming its own success. Because of various delays, the Playstation 3 was pushed back a full year.
http://online.wsj.com/article/SB123069467545545011.html

Ik vond het altijd al zo verdacht dat de PowerPC van de Xbox 360 en Cell zo dicht bij elkaar lagen qua processor kracht. Het blijkt nu dus dat IBM componenten van de Cell technologie heeft verkocht aan Microsoft en eveneens Microsoft eerder chips kon leveren dan Sony.

[ Voor 58% gewijzigd door Verwijderd op 31-12-2008 19:30 ]


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  • yzf1kr
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Niets shokkends aan, dit gebeurt in iedere industrie.
En de Cell en PowerPC zijn in architectuur toch wel totaal verschillend.

Daarnaast denk ik dat je je een beetje vergist, niet de CPU's zijn even krachtig, maar de consoles. Dit komt doordat de 360 een betere videokaart heeft.

Misschien is onderstaande quote schokkender (om ook maar even selectief te quoten):
For Sony, the Cell processor was such a debacle that two weeks after the Playstation 3 finally appeared in stores, the company fired Ken Kutaragi, the head of its gaming unit, who had championed the Cell and built the Playstation line. The lesson, lost on Mr. Shippy and Ms. Phipps, is that technical supremacy divorced from sound strategic vision is no virtue. It can even end up in disaster.

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  • blu-fox
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Ik dacht dat Kutaragi zelf wegging bij Sony? :o

Hier is dat boek btw te bestellen: http://www.amazon.com/Rac...Playstation/dp/0806531010
Zelf wil ik dat wel gaan doen, maar misschien beter ergens anders?

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  • boe2
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boe2

'-')/

IBM herbruikt zijn kennis bij het ontwerp van verschillende soorten cpu's, wereldschokkend :?
Wat een hoop onzin weeral...

'Multiple exclamation marks,' he went on, shaking his head, 'are a sure sign of a diseased mind.' - Pratchett.


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Lees de /. reacties maar, dan leer je snel dat het eigenlijk onnozele journalistiek is: beide processoren zijn ontworpen op basis van technologie die er al was. Maar goed, op slow-news-days moet er wel wat te melden zijn natuurlijk ;)

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